Coca-Cola puts its customer-centric mission statement into action with sustainability and social justice initiatives. Whether it’s partnering with Bill Nye to promote recycling or doubling its investment in minority-owned businesses , Coca-Cola’s initiatives focus on people before their product, just like its mission statement. Action-oriented: Coca-Cola uses action in more than just its mission statement, “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions.” Think of the many commercials that used the idea of refreshing and how Coca-Cola tied it to the emotions of optimism and happiness. P age F orw a rd-L ooki ng S t a t e m e nt s: 2 P ar t I: It e m 1. B us i ne s s 2: It e m 1A . R i s k F a c t ors 11: It e m 1B . U nre s ol ve d S t a ff C om m e nt s 24 Overall, Coca-Cola’s mission statement defines its goals, policies, and values and defines the competency of the company. It indicates the company’s scope; the reach of Coca-Cola is world-wide. It does not, however, do a good job of stating why its operation is better than anyone else’s. An integral part of the successful mission execution for Coca-Cola is effective performance of its workforce (The Coca-Cola Company, 2016a, p. 1). More generally, Coca-Cola’s mission can be summarized in three points: refreshing the world with its products, inspiring happiness and optimism by making the world a better place through its impact Tesco has set its vision, mission, and core values statements. The vision of the organization represents its future target of the business. It helps in preparing strategy planning steps to achieve the organization’s goals. The mission specifies the approach to fulfill the vision of the organization. It states the purpose of the organization. Similar to other multi-national companies, Coca-Cola aims to maximize their net incomes while keeping a long-run sustainable growing within the drink industry. The company ‘s mission statement states that the company aims to: refresh the universe, inspire minutes of optimism and felicity and Mission 2025, our Environment, Social and Governance (ESG) strategy is a business imperative and integral to our decision-making and targets. Coca-Cola HBC is ranked as Europe’s most sustainable beverage company by the Dow Jones Sustainability Index and are ranked among the top performers on other ESG benchmarks such as CDP Climate and Water, MSCI ESG, and FTSE4Good. (This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success) Overview. Coca Cola Company’s mission is quite poor and we have evaluated it only 1.3 marks out of 4.5. The mission only includes two components and doesn’t mention any values by which the company guides its actions. Coke Florida is the third largest privately held, and the sixth-largest, bottler of Coca-Cola products in the United States. The company is also one of America’s largest black-owned businesses. Coke Florida was founded in 2015, employs over 4600 associates, and is headquartered in Tampa, Florida. Coke Florida is one of the largest minority vvg4a.